Porsche Design follows a clear design philosophy: to optimise function. Reduce the form to the essentials, without compromise. Overcome the familiar to discover a new, better solution, again and again. It is the only way to produce unique design objects that leave the predictable behind, offer maximum performance and become lifelong companions. A vision, the founder Professor Ferdinand Alexander Porsche made a reality with the creation of the legendary Porsche 911. And a maxim Porsche Design has consistently followed since 1972.