Swatch – The Watch That Saved Swiss Watchmaking Since 1983

SWATCH BIG BOLD IRONY series

The Big Bold Irony made its debut in 2023 as the first stainless steel Big Bold and the first time Swatch combined BIOCERAMIC with stainless steel in a single watch. The sandblasted stainless steel case measures 47 mm across and 13.3 mm thick, yet weighs just 108 grams thanks to a BIOCERAMIC core. Inside, a skeleton dial puts the quartz movement on display, while the hands and indices glow in the dark. The crown sits at the signature Big Bold 2 o’clock position to keep it from digging into the wrist. Available on structured rubber straps or sandblasted steel bracelets, the Big Bold Irony brings the presence of metal to the most unapologetic shape in the Swatch lineup.

SWATCH BIOCERAMIC WHAT IF? series

The BIOCERAMIC WHAT IF? collection answers a question that goes back to 1982, when Swatch’s founders were still deciding between a round and a square case for their first watch. They chose round, and the rest is history — but in 2023 Swatch revisited the original square prototype and brought it to life. Each watch is built from BIOCERAMIC, the same blend of ceramic powder and biosourced material used in the MoonSwatch, shaped into a 33 mm × 33 mm square case with a matte finish. The dials draw directly from design elements of the very first Swatch models from 1983, fitted with luminous hands and a day-date display at three o’clock. Biosourced straps and biosourced glass crystals complete the package.

SWATCH IRONY BIG / BIG CLASSIC series

The Irony line dates back to the mid-1990s as Swatch’s answer to customers who wanted the brand’s spirit in a stainless steel case instead of plastic. Irony Big and Big Classic carry that idea in two sizes: the original Irony Big at 37 mm in diameter and 11 mm thick, and the Big Classic at 42 mm and 12 mm thick. Both use stainless steel cases with quartz movements, a date display, and 3 bar water resistance. Available on leather straps or stainless steel bracelets, the Irony Big and Big Classic are the most traditional-looking watches in the Swatch lineup — Swiss made, metal-cased, and built for everyday wear.

SWATCH IRONY CHRONO series

The Irony Chrono adds a stopwatch function to Swatch’s stainless steel Irony family. The current New Irony Chrono models use a 43 mm case at 12.5 mm thick, a step up from the original Irony Chrono at 39 mm. All feature a quartz chronograph movement with a tachymeter scale on the dial or bezel for converting elapsed time into speed. Cases are stainless steel, paired with either leather straps or steel bracelets, and water resistance sits at 3 bar. It is the sportiest expression of the Irony line — same metal build, but with timing complications on board.

SWATCH IRONY LADY / MEDIUM series

Irony Lady and Irony Medium are the smaller-cased members of the Irony family, designed with women in mind. The Irony Lady measures 25 mm across and 8 mm thick, while the Irony Medium comes in at 33 mm and 10 mm thick. Both have been part of the Swatch lineup since the mid-1990s and share the same stainless steel construction as the rest of the Irony range. Quartz powered and Swiss made, they come on steel bracelets or leather straps with 3 bar water resistance — the full Irony package scaled down to a more delicate fit on the wrist.

SWATCH IRONY SISTEM51 series

The Irony Sistem51 puts Swatch’s signature mechanical movement inside a stainless steel case. The Sistem51 is the only mechanical movement in the world built from just 51 parts grouped into five modules, with production entirely automated in a dedicated facility in the Swiss Jura Mountains. It is self-winding, needs no battery, and delivers a 90-hour power reserve with anti-magnetic properties. Precision is laser-adjusted during production, eliminating the need for a traditional regulator. The 42 mm stainless steel case has an openwork caseback with a transparent oscillating weight, giving a view of the mechanism at work. Swiss made and fully mechanical at a Swatch price point.

SWATCH ORIGINALS CHRONO series

The Originals Chrono is the plastic-cased chronograph from the Swatch Originals family. It measures 42 mm across and 15 mm thick with a lightweight plastic case and silicone strap. Three sub-dials provide start-stop timing down to fractions of a second, paired with a tachymeter scale for speed readings. Quartz powered and built from lightweight, sports-ready materials, the Originals Chrono keeps the same accessible spirit as the classic Gent but adds stopwatch functionality on top.

SWATCH ORIGINALS GENT series

The Originals Gent is where Swatch began. It carries the same 34 mm plastic case and 8.75 mm thickness that launched the brand in 1983, making it the most iconic silhouette in the entire lineup. Quartz powered, Swiss made, and fitted with a plastic strap, the Gent is the purest expression of what Swatch set out to be — a real Swiss watch built from minimal parts, designed to be personal, and priced so anyone can own one.

SWATCH ORIGINALS GENT BIOCERAMIC series

The Originals Gent Bioceramic takes the classic 34 mm Gent shape and rebuilds it in BIOCERAMIC — Swatch’s patented blend of ceramic powder and biosourced material. The result is the same iconic silhouette with added strength and a smoother, more refined feel on the wrist compared to the traditional plastic Gent. Quartz movement, Swiss made, and fitted with a biosourced strap to match the case material.

SWATCH ORIGINALS GENT BIOSOURCED series

The Originals Gent Biosourced uses the same 34 mm Gent case shape, made from biosourced materials derived from renewable resources such as castor oil. It is Swatch’s step toward more sustainable watchmaking while keeping the original Gent design intact. Quartz powered, Swiss made, and paired with biosourced straps and biosourced glass crystals — the familiar Gent in a more environmentally conscious package.

SWATCH ORIGINALS LADY series

The Originals Lady is the smallest watch in the Swatch Originals family at 25 mm in diameter and 7.5 mm thick. It shares the same plastic case construction and quartz movement as the Gent but in a decidedly smaller, daintier form designed for women. Swiss made, lightweight, and available in the same rotating range of colors and designs that Swatch is known for.

SWATCH ORIGINALS NEW GENT series

The Originals New Gent is the larger version of the classic Gent, measuring 41 mm across and 9.85 mm thick. Introduced as a modern step up for those who wanted the Originals look in a size more in line with current preferences, it keeps the same plastic case, quartz movement, and Swiss made construction. Everything the Gent is — just 30% bigger on the wrist.

SWATCH ORIGINALS NEW GENT BIOSOURCED series

The Originals New Gent Biosourced takes the 41 mm New Gent case and builds it from biosourced materials derived from renewable resources like castor oil. Same size, same quartz movement, same Swiss made quality — but with a biosourced case, strap, and glass crystal for a lower environmental footprint.

SWATCH SCUBAQUA series

The SCUBAQUA collection launched in May 2025 as Swatch’s jellyfish-inspired line of diver’s watches. Each 44 mm case combines two materials in a single construction: BIOCERAMIC for the opaque sections and biosourced material derived from castor oil for the transparent parts, creating what Swatch calls the “jelly effect.” The crown sits at 10 o’clock for added safety underwater, the dial is colored and transparent, and glow-in-the-dark details keep it readable in low light. Water resistance is rated at 10 bar. Every model is named after a jellyfish species, and select newer references come equipped with Swatch Pay for contactless payments from the wrist.

SWATCH SKIN BIG series

The Skin Big is the larger member of Swatch’s ultra-thin Skin family, measuring 40 mm in diameter at just 5.7 mm thick. It keeps the same minimalist profile that defines the Skin line but in a size that sits more prominently on the wrist. Quartz powered, Swiss made, and designed to sit as close to the skin as possible — hence the name.

SWATCH SKIN CLASSIC series

The Skin Classic is the thinnest watch Swatch has ever made, measuring 34 mm across at just 3.9 mm thick. It is the original Skin model that defined the line — a quartz watch reduced to the bare minimum in height so it virtually disappears under a shirt cuff. Swiss made, ultra-light, and as close to wearing nothing on your wrist as a watch can get.

SWATCH SKIN IRONY series

The Skin Irony brings stainless steel to Swatch’s thinnest watch line. At 38 mm across and just 5.8 mm thick, it pairs the ultra-slim Skin profile with the metallic finish and durability of the Irony family. Quartz movement, Swiss made, and available on steel bracelets or leather straps — the minimalism of Skin combined with the refined look of metal for a watch that stays sleek and barely there on the wrist.

SWATCH SKIN IRONY 42 / SKIN CLASSIC series

The Skin Irony 42 scales the Skin Irony up to a 42 mm case while keeping it at just 6.7 mm thick. It is the largest watch in the Skin family, giving the ultra-thin stainless steel formula more dial space and wrist presence without adding bulk to the profile. Quartz powered and Swiss made, it sits alongside the Skin Classic models in this range — both sharing the same commitment to staying as thin as possible while delivering a polished, refined look.

SWATCH SKIN REGULAR series

The Skin Regular sits between the Skin Classic and the Skin Big at 37 mm in diameter and 5.4 mm thick. It is the middle ground of the Skin family — slightly larger than the Classic, slightly smaller than the Big — for those who want the ultra-thin Skin experience in a size that splits the difference. Quartz movement, Swiss made.