Mission Impossible, Tom Cruise and Casio DW290-1V

From a classic tv series to the series to one of the most popular movies starring Tom Cruise, the Mission Impossible movies.
I remember a situation once when I was buying Oakley sunglasses. We lived in an era before the great digital e-commerce revolution and the time was the year 2000 and the great panic of the year 2000 and the end of the world did not come and life went on and computers still worked and technology continued to develop.
I went to fit Oakley Juliet sunglasses with metal frames, the other model in the series was called Romeo. I wondered why the prices in Finland are considerably cheaper than in the USA, when this is usually not the case. The seller didn’t know how to answer that, but we agreed with the seller that I would come and buy them the next day, and as I recall they were around 1000 finnish marks, that is about 180 eur.

The next day I marched into the store to pick them up and the prices had doubled overnight. The price increase came with a delay from the USA to Finland, nowadays there is no longer such a delay. After all at that time for example films came to Finland many months late, sometimes even a year later than in the USA.

Anyways, the price increase was because Tom Cruise (Ethan Hunt) wore Oakley Romeo sunglasses in the movie Mission Impossible 2. However, I was able to buy the sunglasses at the price that was agreed upon.

It was the first time I saw in practice how much influence movies have on product popularity and prices.

In the first Mission Impossible movie, Tom Cruise (Ethan Hunt) wears Casio’s DW290-1V wristwatch, which Casio still produces, the price of around 100 eur is reasonable when you think about how a wristwatch was used in a big movie and with a big star, and of course, how cool is it to just: roll up your sleeve a little, give a glimpse of your watch and say, hey, I’m just like Tom Cruise…

Buy the Casio DV290-1V here: